Ms Ying Sang 

Vice Executive Chairman & Secretary General
China Beauty Expo, Informa

Since taking the position of Vice Executive Chairman and the Secretary General of of China Beauty Expo (CBE), Ying Sang has been taking charge of the business management and the foreign affairs of China Beauty Expo. With the international vision and the modern management philosophy, she made great contributions to forming the joint venture between Baiwen Exhibition and Informa Group, which is the No.1 exhibition group worldwide. For the past few years, the number of international exhibitors quadrupled, bringing China Beauty Expo to an international level. The 24th edition China Beauty Expo takes place on May 20, 2019 with over 260,000 sqm of exhibition space. With more than 3,500 cosmetics companies from 40 countries, over 20,000 new trendy products as well as 70 conferences and summits, all these will open a new chapter for the beauty show and cosmetics industry. 

China Beauty Expo (CBE) has been ranked in the “Global Trade Fair 100 Top” and the biggest trade show in the beauty industry in the global arena. CBE is an international trade platform covering the whole industrial chain of supply chain, finished products and professional beauty. For the past few years, CBE has been awarded the honor of International Prestigious Exhibition of Shanghai, the Excellent Exhibition of Yangtze River Delta of China, One Star Enterprise of Integrity as well as Shanghai Enterprise with Harmonious Labor Relations etc. Shanghai Baiwen Exhibitions Co., Ltd also acquired the qualification of the Shanghai Top Level Organizer of Exhibitions. Besides, Shanghai Baiwen Exhibitions Co., Ltd was also awarded the honor of the Shanghai Brand Service as well as Shanghai Leading Brand (exhibition) three years in a row.


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