Mr Jeremy Leong

H4ufme and Beauty Cosmedica Magazines

An influential force behind the media of the hairdressing and beauty industry, Jeremy Leong is the founder of H4ufme and Beauty Cosmedica, Singapore’s leading professional hair and beauty magazines. Both magazines have garnered readerships of over 4000 hair salons and 5000 beauty salons respectively, becoming local household names in these professional trades. More than 2000 copies of the digital version have been subscribed since.

Over the years, Jeremy’s business has stretched beyond Southeast Asia; Malaysia, Myanmar, Philippines, Vietnam, Cambodia, Thailand, Indonesia, Hong Kong, Seoul, Tokyo and Shanghai. This includes publishing the digital and print versions of H4ufme and Beauty Cosmedica, market consultancy, image branding, amalgamating manufacturers and distributors, as well as organising exhibitions and conferences.

With 18 years of establishment, Jeremy has also presided in world-renowned competitions such as Goldwell Color Zoom and Global Zoom, Shiseido Beauty Innovator Award, L’Oreal Colour Trophy, Wella TrendVision Award, Paul Mitchell’s Colour Competition and many more.

Determined to go beyond the limitations of print, Jeremy organised the very first HAIRlah! along with H.I.T Awards in 2010, which has since become a pivotal event and exhibition to the hair scene in Malaysia. In 2016, Jeremy brought the iconic Golden Scissors Award back to Singapore from its inception since 1983. Golden Scissors Award 2016 received an overwhelming response and turnout of more than 1000 guests from various salons and companies, marking yet another milestone in his unceasing journey of congregating support for the hairdressing industry. 10 September 2019 at Zouk will mark the 4th year of the return of Golden Scissors Award.


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