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Mr Edward Wong

Spa & Wellness Association Singapore (SWAS)


The Spa & Wellness Association of Singapore (SWAS) welcome participants to the International Beauty & Wellness Professionals (IBWP) Forum and Asia Pacific Hairdressers and Cosmetologists Association (APHCA) Olympics to be held in Singapore on 11 & 12 October 2019.

Over the last decade, Wellness has developed from a trend to become a way of life, prompting widespread development of Wellness businesses across Asia. The definition of Wellness services has spread from just Spa services to include any service that enhance mental, emotional, dietary and physical activity and wellbeing. The Global Wellness Summit (GWS) included, in its 2019 Wellness trends report, related activities in Spa, Tourism, Real Estate, Thermal Springs, Mind & Body Fitness, Workplace, Personal Care, Beauty, Anti-Aging, Healthy Eating, Nutrition, Weight Loss, Preventative Medicine and Public Health. GWS reported the Global Wellness Economy, revenue from these activities to be over 4.2 trillion US Dollars in 2017.

Wellness as a Lifestyle industry offers enormous opportunities for business development. SWAS represents stakeholders in Spa, Personal Care, Beauty, Anti-Aging, Mind & Body Fitness businesses. As an association, we work towards enhancing growth and profitability for members’ businesses and competency of practitioners which are intertwined and, in view of the fast development of technology, mandatory.

The IBWP Forum and APHCA Olympics are activities organised by SWAS to recognise, develop and promote competency of practitioners in the Wellness industry. There are over 6,000 Beauty, Hair, Nail, Spa and Massage businesses in Singapore providing a comprehensive range of services and treatments. SWAS initiated a comprehensive Competency Enhancement programme in support of the Government’s call to transform Industry in 2016. The main objective is to overcome the challenges faced by the industry in Human Resources including shortage of Singaporean workforce, lack of professional recognition, outdated and or inadequate knowledge and skills, negative mindsets about the industry and jobs etc. Projects include:

  • The SWAS Registry of Complementary Therapists (SRCT) launched in 2016 to recognise competencies of qualified therapists and offer, consumers seeking specific treatments, the assurance of satisfaction, safety and value.

  • Accredited qualifications in partnership with Pearson Education under SWAS-BTEC Self- Regulated Framework in 2017 to develop competencies. The SWAS-BTEC Level 4 Diploma in Complementary Therapy was launched in 2019 for the Beauty, Hair & Spa Industry.

  • The SWAS Excellence Awards is designed to promote competencies of Beauty & Wellness Practitioners, Professional Technicians and Therapists who may participate and use the platform to generate publicity and endorsement of their competencies.

The objective of the IBWP Forum is to facilitate Industry Leaders to share their experience and knowledge and is open to all Industry stakeholders in Singapore and the Asia Pacific Region. Simultaneously, SWAS is also hosting the APHCA Olympics in 2019, an annual event organised by different APHCA chapters each year. We expect more than 300 participants from about 20 countries in the region to compete in 24 categories of activities in this fun filled friendly competition to promote and recognise competency.

I personally invite you to participate in both the events and look forward to welcome you at the IBWP Forum and APHCA Olympics in Singapore.

Edward Wong


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